“You get more of what you measure” – a common phrase in business best followed by, “Be careful what you measure.” What can this mean on the farm? One of the easiest things we can measure on our path to building our farm is number of acres.
“How many times do I have to tell them?” “I told them about the change, so why didn’t they listen?” “Do I have to be everywhere?” The list of the things that can frustrate the farm leader is a long one. As the farm grows, think of ways to replicate our thinking in others to make sure the right things get done the right way.
In agriculture we rely on trust – farming practices we trust, suppliers we trust, and the list goes on. Often the trust we count on comes from familiarity or even just habit. One challenge with relying on trust that only comes from familiarity is that we can hold back from building new trusting relationships that could help us solve problems faced by a rapidly changing business.
“I don’t want to think about 2012 anymore!” These are words that have been said many times as we begin to look forward to the 2013 season. However, what we know about the most successful farms is that they take the time to learn from the past – even if it wasn’t fun.
When preparing the farm for the next generation, it’s easy to get wrapped up in the legal pieces and forget the most important one – succession planning. It’s the piece that, without time and effort, will throw everything off track for generations to come. Poor succession planning is the greatest estate tax of all!
To build a competitive advantage, we can learn from other farmers through peer networks, but there is a ready resource that often goes underutilized – our suppliers. We typically think of them in a transactional way, but with the right relationship, we can access more expertise, experience and ideas than ever before.
For thousands of years, not much changed in agriculture. Farmers lived a subsistence life, happy to raise enough to feed their families and livestock and keep enough seed for the next year. In the past hundred years we have seen changes occur more frequently than could have ever been imagined. The horse is now the tractor. Open-pollinated corn became hybrid corn. The molecule replaced the cultivator. Even the “straight driver” has been unseated by satellite-controlled steering wheels.