Conservation has revealed itself to be quite profitable for Joe Zenz, Lancaster, WI, who topped the 2011 Non-irrigated Wisconsin Soybean Yield Contest at 92.8 bu./acre, with no-till drilled beans. "This was the first time I entered the contest, which is now in its second year," says Zenz, who planted his contest field on May 1 with Asgrow 2403 RR seed. "I knew the field had good potential, even though the fertility had been fairly low on this farm. Five years ago it was in the Conservation Reserve Program. For the first three years after the field was in CRP, I no-tilled corn into it, and I've been adding fertility to it pretty aggressively."