Father knows best. That’s why – when it comes to selecting soybean varieties – Dick Mahoney gets advice from his son. Dick, 57, farms in west-central Minnesota. His son John, 34, is an agronomist for Centrol Crop Consulting. Dick has been farming for 35 years and has plenty of experience choosing seeds. But the speed of genetic advances makes variety selection increasingly complex, he says. And rising seed costs put more on the line than ever before.