Blogs are becoming a popular way for agricultural organizations to communicate with farm audiences, says digital media entrepreneur Cindy Zimmerman of Holts Summit, MO.

She and her husband Chuck, both longtime farm broadcasters, founded Zimmcomm New Media. They publish four ag-related blogs, including AgWired (www.agwired.com), an agribusiness news site and Domestic Fuel (www.domesticfuel.com), a blog devoted to ethanol and other biofuels. The Zimmermans also help farm groups and ag businesses develop blogs and podcasts.

“Blogs take your message right to the audience that's interested,” says Cindy. The Ethanol Promotion and Information Council, for example, sponsors Domestic Fuel, the Zimmermans' most popular blog. The multi-media site, which gets about 50,000 page views a month, includes original interviews and coverage of industry events.

The ethanol trade group sent Chuck on a 3,300-mile road trip last summer in an ethanol promotion truck, as part of a convoy marking the 50th anniversary of the interstate highway system. The Domestic Fuel blog featured Chuck's daily news reports from the road, as well as photos, video clips and podcasts.

Although Zimmcomm's focus is agri-business weblogs, Cindy is also a fan of personal farm blogs, which abound in the blogosphere. These diaries of daily farm life and work “are very good for getting agriculture's story out to the general public.”