CHANNEL® FIELD CHECK UP SERIES HELPS GUIDE FARMER HARVEST PLANS

Throughout this season, Channel® brand seedsmen have monitored customer corn and soybean fields totaling over 2 million acres to evaluate plant performance and offer agronomic recommendations.

ST. LOUIS(Sept. 28, 2010) – Throughout this season, Channel® brand seedsmen have monitored customer corn and soybean fields totaling over 2 million acres to evaluate plant performance and offer agronomic recommendations. Now, with harvest underway, they and their farmer customers can see how those field visits are paying off.

            These field observations are offered through the Channel seed brand’s unique Field Check Up Series, which recently concluded with pre-harvest visits designed to help farmers plan for and evaluate their harvest. For the 2010 season, Channel representatives conducted more than 3,200 Field Check Ups across the Midwest, involving more than 2,000 farmer customers.  

            “Through this program, customers have the opportunity to have a Channel seedsman walk their fields throughout the growing season, from planting through harvest, to observe and monitor crop development, share agronomic expertise and offer crop management suggestions to help maximize their yield and profitability,” explained Chad Bilby, Channel Brand Lead.

            Bilby noted that at the pre-harvest Field Check Up, Channel seedsmen check plant health, help farmers estimate yields and develop a harvest schedule that takes into account differing maturities, as well as grain moisture content and plant condition of corn and soybean products grown on the farm. Activities also include scheduling a time for weighing side-by-sides, collecting feedback on harvestability, grain appearance and other agronomic issues, and reviewing the seedsman’s observations that were made throughout the growing season.

            “The pre-harvest Field Check Up also provides the opportunity to plan for next season, determine where improvements can be made and discuss with our customers how the Channel brand can offer the right genetics, traits and technologies to meet their needs,” Bilby said.
            Stacy Markovich, Channel Brand Manager, said the Channel Field Check Up Series began as a pilot program in 2008. “As the value of corn and soybean seed products increased with new technologies, we recognized the need for even better product placement and management skills, and that is how the idea originated,” she explained.

Positive farmer feedback led to a full-scale rollout of the program in 2009 and demand has continued to grow this season. As a result, Markovich said Channel plans to expand its agronomy and sales teams in 2011 to enable more farmers to participate in the program.

            Any Channel farmer customer is eligible to participate in the Field Check Up Series by contacting their Channel Seed and Technology Advisor (STA) or Channel District Sales Manager.

 

Channel Field Check Up 2010 Information for Sample States*

State

Number of Channel farmer participants

Number of acres included

Iowa

524

423,724

Illinois

340

614,556

Indiana

122

92,039

Minnesota

43

73,715

Ohio

173

171,059

South Dakota

47

29,349

Nebraska

362

300,218

* Totals do not include all states in which Channel Field Check Ups were conducted.

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