Cover crops and soil resilience are just one part of the Rulons’ risk-management strategy. Crop-share lease arrangements on half of their acres, evenly distributing planting, and being a high-price seller are two more.

In a departure from the typical rush to plant quickly, the Rulons intentionally idle their planters if they’ve planted more than 35% of the crop in April. The benefits of broadening planting dates were realized with much higher yields during three consecutive dry Julys in central Indiana.

The ultimate risk-management tool began when Ken invited innovative thinkers to join a peer group. Today, over 100 farmers and ag-industry people on four continents subscribe to the Rulons’ online peer group ( A fee unlocks the details of their fertility programs, cover crop approach, marketing, and “civil, online discussion about risk management and production techniques on real farms with respected peers from around the world,” Ken says.

 “We (Rulon Enterprises) aren’t innovators, just early adopters of what has worked for pioneers like Dan DeSutter, Dave Brandt, (well known cover crop groundbreakers in Indiana and Ohio; see and, and many others before us,” Ken says. “We are eternally grateful for those who’ve taught us, and those who trust us to manage their land sustainably.”

To protect price risk, their written plan locks in the price of inputs and outputs. They “merchandise grain to capture the carry when it makes sense, or delivers grain when it doesn’t,” Ken says.

“In order to make a difference in our average price at the end of the year, we sell in big chunks when prices are volatile. We’re no stranger to six-figure margin calls. You have to be willing to commit to a big decision if you truly aim to sell in the top 10%.”

He locked in 100% of 2014 corn at $5.48 in 2012.

With a Purdue Ag Econ degree and 12 years’ off-farm management experience, including four with GE, Ken’s formal education and strategic vision of the larger economic future affirms the commitment to low-cost production and soil health.

Over the next 12 years, Ken sees farm net worth stagnating or dropping, based on “the laws of supply and demand,” he says. “Global acreage is up, and global economies are teetering on the brink of insolvency. For example, a theoretical typical crop farm (1,350-acres owned, 7,000-acres farmed) averaged a 39% annual return on equity between 1968 and 1981. That net worth has increased by 700% the last 13 years, based on $8 corn and $10,000 per acre land,” he says. “These advances historically end badly, like the similar 13-year advance that ended in 1981,” Ken says.

“We envision a turbulent world ahead where currencies don’t mean much. Success in farming has seldom been about production, mostly it is about keeping costs low and selling what you produce better than the average.”

Recent University of Illinois profit projections based on $4 corn and $11 soybeans range from $193 to 337 per acre bottom line return to farmland, based on various land productivity categories (see

Change has never come easily for farmers; sticking with the tried and true seems to offer safety in a volatile world. “Today’s soil health practices have not caught on among those still tilling every fall,” Ken says. “It’s similar to when our grandfathers had to retire the work horses when tractors arrived; they shed many tears. Retiring shiny 4WD tractors pulling field cultivators is just as hard today as selling the horses was back then.”