BASF surveyed a diverse group of growers and consumers to provide an opinion of farmland stewardship topics. The goal was to identify gaps in perceptions among consumers, growers and pesticide manufacturers. Participants were asked to measure the level of importance placed on certain characteristics and agriculture industry priorities when making decisions about crop inputs.

Key findings include:

  • Both growers and consumers feel that farmland stewardship practices are better now than 10 years ago, and will continue to improve during the next 10 years.

  • Consumers think growers place more emphasis on environmental impact when they select pesticides than growers report of their own behavior in decision making.

  • Consumers feel that growers are receiving crop inputs from trustworthy sources.

  • Growers place top priority on effectiveness and cost when selecting a pesticide input.

Approximately 400 consumers and growers of diverse age, gender, education level and geography across the U.S. were surveyed.

The survey had a margin of error of plus or minus 5 percentage points.