Grain Marketing Is Simple


Ed Usset explains the pros and cons of a simple, proactive approach to marketing grain.

Simple Approach to Grain Marketing: Have a Plan, a Pro-Active Plan, Find the Dime, Know Your Cost of Production, Eliminate Mistakes, Listen to the Market, Look Ahead.

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The Post-Harvest Marketing Challenge

Ed Usset discusses and explains important aspects of grain prices and markets after harvest, including...

1. Post Harvest Seasonality of Grain Prices
2. Carrying Charges and Selling the Carry
3. Storage Costs
4. Perils of Holding Grain in Storage too long

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Post-Harvest Marketing Plans

Ed shows a template for writing a post harvesting marketing plan; Post-harvest marketing is simple! You can sell at harvest, hold grain in storage to sell later, or hold the grain in storage and "sell the carry." Ed discusses how to make that choice and introduce the decision tree, along with carrying charges and selling the carry.

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The Pre-Harvest Marketing Advantage

In this video segment, Ed talks about two good reasons why you should take a serious interest in post-harvest marketing:

1. Seasonal tendencies in new crop pricing.
2. Making sales when prices exceed your cost of production.

Also, listen to his advice on pricing crops in 2010 and beyond.

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Pre-Harvest Marketing Plans

In this video segment, Ed walks you through his 2009 corn marketing plan to discuss these important elements:

  • Minimum price objective strategy
  • Willingness to sell early
  • Setting decision dates
  • Proper use of selling tools
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Who's Ed Usset?

Biography: Edward Usset serves as a Grain Marketing Specialist for the Center for Farm Financial Management at the University of Minnesota, and the coordinator of the Minnesota Master Marketer Program.

Working with his colleagues at CFFM and in Extension, Ed has helped develop the award winning “Winning the Game” series of workshops. In addition to the Minnesota Master Marketer Program, he has developed a number of one and two day workshops and presentations on the topics of market plan development and grain pricing tools. Ed has also taught several courses at the University including “Grain Marketing Economics” and “Futures and Options Markets”.

Books: Ed wrote and had his first book published, “Grain Marketing is Simple (it’s just not easy)” in 2007.

About CFFM
*The Center for Farm Financial Management* (CFFM) provides educational programs and software tools that are practical, timely, and applicable to real-world farm situations.

Products and training focus on farm financial planning, financial analysis, commodity marketing, and ag credit analysis. CFFM products are widely used by farmers, agricultural lenders and educators across the United States. FINPACK, the Center’s flagship software product, provides a suite of tools that guide producers and ag professionals to sound financial decisions. Commodity marketing workshops provide a “hands-on” opportunity for producers to test their marketing skills and learn marketing strategies that will help improve their bottom line.

The Center for Farm Financial Management is located in the Classroom Office Building on the St. Paul Campus of the University of Minnesota. It is a unit in the Department of Applied Economics. It is also a part of the College of Food, Agricultural and Natural Resource Sciences and the University of Minnesota Extension.

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