Growers can save $50 per gallon on Headline® purchase from BASF

Headline Advantage program helps growers boost ROI

RESEARCH TRIANGLE PARK, NC, May 17, 2010 – Growers using Headline® fungicide may be eligible to receive $50 per gallon back on purchases from authorized BASF retailers made by Aug. 15.

“We’re confident that growers will find there is a substantial return on the Headline Advantage investment,” said Reed Barrett, Fungicides Market Manager for BASF. “That’s why it’s so important to us that as many growers as possible are exposed to what this product can do. Never before has it been more important to get everything you can out of each acre of land. Headline fungicide can help growers do just that.”

To qualify for Headline Advantage, growers need to submit receipts for purchase and a completed application to BASF before Aug.15, 2010. For complete terms and conditions, visit www.headlineadvantage.com, or ask your local authorized BASF retailer for details.

Headline fungicide provides excellent disease control, maximizes yield potential and growers’ investment in seed, fertilizer and other crop protection inputs. A fast-acting, broad-spectrum fungicide with a high level of activity on major diseases that threaten yield and crop quality, Headline fungicide protects more than 90 crops—including corn, soybeans and wheat—from more than 50 diseases.

About the Crop Protection division

With sales of € 3.4 billion in 2008, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the Web at http://agproducts.basf.us.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees at the end of that year. Further information on BASF is available on the Internet at www.basf.com.

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