Survey shows need for dialogue despite increased confidence in how food is grown, raised
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Farmer perceptions
USFRA also surveyed farmers and ranchers on their perceptions of consumers’ attitudes towards food production and what they want in a dialogue with consumers. Findings indicated:
- Three-quarters of farmers and ranchers believe that the average consumer has very little to no knowledge about food production in the United States (76%). In fact, nearly three out of five farmers and ranchers believe consumers have an inaccurate perception of today’s agriculture (59%).
- Farmers and ranchers want to see more of an emphasis on sustainability and the environment (42%) and transparency with consumers and customers (36%).
- Farmers and ranchers report topics best represented to American consumers include those related to family-owned farms (34%), commitment to food safety (23%) and the education level of farmers and ranchers (20%).
To learn more about USFRA’s survey results, visit the News and Information section of www.fooddialogues.com.
