Farmers: Use Social Media to Connect with Consumers

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Michele Payn-Knoper, founder, Cause Matters Corp., talks about how farmers can use social media to tell their stories and connect with consumers and those concerned about food. 

"In today's time of information overload, it's about the one-on-one human connection," says Payn-Knoper. "Whether it happens through Facebook or Twitter, or in your shaking hands in your church parking lot, there are a lot of different ways to have that productive, civil conversation."

Payn-Knoper offers tips and perspective from both sides of the food production argument in her book "No More Food Fights." 

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