The first step is knowing what your landowners want, says David Bryden, Manager of Business Development for the FamilyFarms Group in Brighton, Ill. Some will be concerned with conservation practices and proper care of the farm. Others, particularly investors, tend to care most about a fair return, reduced risks and asset protection.

Three first steps:

  • Understand what each landowner wants.
  • Know how landlords prefer to receive information.
  • Set aside time each week to communicate.


If you already have a plan and want to improve communication, the next steps are:

  • Survey your current landowners to make sure you are meeting and exceeding their expectations.
  • Keep the acres you already have
  • Think about the individual market segments or type of landlords you want to attract, research those areas and build a plan to fit those needs.
  • Consider a brand identity for your operation