LAST CALL TO OWN A PIECE OF THE DEKALB® BRAND’S 100TH ANNIVERSARY

ONLINE AUCTION FOR THE DEKALB 100TH ANNIVERSARY BIKE ENDS AT 8 A.M. CT APRIL 1, WITH ALL PROCEEDS GOING TO THE AMERICAN RED CROSS

 

ST. LOUIS – It’s not too late for bidders to stake their claim on the DEKALB 100th Anniversary Bike, as the online auction for the chopper ends on Sunday, April 1, at 8 a.m. Central Time at www.dekalb.com/100.
 
To date, the custom-built, commemorative chopper designed by Paul Jr. Designs of Discovery Channel’s “American Chopper – Senior v. Junior”, has received 55 bids, with the current high bid at $57,300. All proceeds from the chopper auction will be donated to the American Red Cross.
 
The chopper has been a revved-up addition to the anniversary celebration that pays homage to the generations of DEKALB farmers and dealers and the brand’s 100-year legacy of strong performance and industry-leading innovations. The bike was built with farmers in mind, with features such as a vintage tractor-seat, winged-ear wheel spokes and a retro wood finish to represent the wooden agricultural crates used when DEKALB was created 100 years ago.
 
The bike was unveiled at the 2011 Farm Progress Show in Decatur, Ill., and has since been touring rural America on a 30-stop tour to various farm shows and industry meetings. The bike’s new owner will take possession of this impressive piece of machinery at the 2012 Farm Progress Show in Boone, Iowa.
 
“The DEKALB brand would like to thank all of those individuals who have submitted bids thus far to help support the important work of the American Red Cross,” says DEKALB Marketing Lead Jason Hoag. “We are proud to have the chopper proceeds go to such an honorable organization that continues to help rural America.”
 
For more information about DEKALB, farmers can contact their local DEKALB dealer, visit www.DEKALB.com and follow its business on www.facebook.com/DEKALB.
 
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