In an effort to break stereotypes, the book describes farmers who don’t wear overalls but who do use technology in producing food and preserving the environment, dairy farmers who work on “cow comfort,” and how hard farmers work on sustainability. On the other side, the book reminds farmers that only a tiny percentage of the population lives on a farm and urges farmers to tell their stories through social media and every day conversation to correct mistaken beliefs about food production perpetuated by traditional media....More