MONSANTO’S DEKALB® BRAND TO BE FEATURED ON NEXT WEEK’S EPISODE OF DISCOVERY CHANNEL'S AMERICAN CHOPPER: SENIOR VS. JUNIOR

ST. LOUIS (Oct. 12, 2011) – DEKALB is celebrating its century of performance by partnering with another high-performance brand – Paul Junior Designs from American Choppers: Senior vs. Junior. The result is a commemorative, custom designed DEKALB 100 Anniversary Bike that will be featured on next Monday’s episode of American Choppers: Senior vs. Junior on Discovery Channel. The construction of the DEKALB 100 Anniversary Bike began on July 11, 2011 and will be featured on two episodes running Oct. 17 and Nov. 7 at 9 p.m. Eastern/8 p.m. Central. “The DEKALB 100 Anniversary Bike was unveiled at the 2011 Farm Progress Show and is on a tour around rural America including farm shows and conventions where farmers and attendees can see the chopper first-hand,” said Jason Hoag, DEKALB Marketing Lead. “The upcoming episodes on the Discovery network will give farmers a chance to see how the DEKALB 100 Anniversary Bike combines the heritage of DEKALB with the performance and innovation that is expected by our farmers today.” The DEKALB 100 Anniversary Bike will be auctioned off with all proceeds going to the American Red Cross. The online auction will launch in January 2012 to coincide with the official DEKALB 100th Anniversary, and the DEKALB 100 Anniversary Bike will be presented to the winner at the 2012 Farm Progress Show in Boone, Iowa. For additional information on the DEKALB 100th Anniversary, online auction and tour visit: www.dekalb.com/100.

 

ST. LOUIS – DEKALB is celebrating its century of performance by partnering with another high-performance brand – Paul Junior Designs from American Choppers: Senior vs. Junior. The result is a commemorative, custom designed DEKALB 100 Anniversary Bike that will be featured on next Monday’s episode of American Choppers: Senior vs. Junior on Discovery Channel.
 
The construction of the DEKALB 100 Anniversary Bike began on July 11, 2011 and will be featured on two episodes running Oct. 17 and Nov. 7 at 9 p.m. Eastern/8 p.m. Central.
“The DEKALB 100 Anniversary Bike was unveiled at the 2011 Farm Progress Show and is on a tour around rural America including farm shows and conventions where farmers and attendees can see the chopper first-hand,” said Jason Hoag, DEKALB Marketing Lead. “The upcoming episodes on the Discovery network will give farmers a chance to see how the DEKALB 100 Anniversary Bike combines the heritage of DEKALB with the performance and innovation that is expected by our farmers today.”
 
The DEKALB 100 Anniversary Bike will be auctioned off with all proceeds going to the American Red Cross. The online auction will launch in January 2012 to coincide with the official DEKALB 100th Anniversary, and the DEKALB 100 Anniversary Bike will be presented to the winner at the 2012 Farm Progress Show in Boone, Iowa.
 
For additional information on the DEKALB 100th Anniversary, online auction and tour visit: www.dekalb.com/100.
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