Pioneer Hi-Bred Announces Optimum® Brand Innovations

DES MOINES, Iowa, Feb. 19, 2009 - Pioneer Hi-Bred, a DuPont business, today unveiled Optimum® Brand Innovations, the brand name of a new family of traits, products and accompanying programs that enable growers to be more productive with choices to meet their individual needs.

"Through Optimum Brand Innovations, Pioneer will provide unique, value-added products and services to meet individual grower's needs and maximize crop potential," says Terry Gardner, director, North American product marketing for Pioneer. "Optimum brand traits and accompanying programs from Pioneer offer superior solutions for growers' input needs.

"Our goal of more than 80 years in the seed industry remains the same - to increase the productivity and profitability of Pioneer customers, placing the right product on the right acre and providing services our customers need to succeed. Optimum Brand Innovations allows us to continue to expand growers' selections of high-performing products and increase their yields and income."

Creation of the Optimum brand by Pioneer continues the company's growth as a developer and supplier of input traits and associated programs in agriculture and brings together a readily identifiable family of the latest input traits for growers. Only top-performing, superior input traits will be named under the Optimum brand exclusively in Pioneer® brand seed and potentially distributed through other seed brands. The Optimum brand also may be used to identify marketing programs accompanying Optimum brand traits.

Individual traits and programs carry unique brand names beneath the Optimum brand umbrella to allow for differentiation and identification of traits and programs. Optimum® GAT® herbicide tolerance trait, offering maximized flexibility in weed control, and Optimum® AcreMaxTM 1 insect protection, a higher-yielding system for refuge management, are currently a part of the family of Optimum Brand Innovations. Future brands will include product advancements from the Pioneer proprietary pipeline of input traits.

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