Every week I see ads using the latest marketing buzzwords to describe how a company is going to use your/their big data to revolutionize how you farm. Estimated rainfall using radar images is being claimed as “hyper-local.” UAVs, imagery and crop models being claimed to replace scouting for diseases and insects. Proprietary algorithms use big data to manage all your inputs so efficiently it will be “game-changing”. That’s one of my favorite buzzwords – ...

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