To continue my top-10 countdown, here is my number two reason to be enthusiastic about agriculture.
Number 2: Three G’s: Generosity, Goodwill and Giving Back
The other day in a seminar in the Midwest, I probably irritated some landlords in the audience. My point was that some landlords are becoming greedy by seeking the highest land rent. I further commented that a person leasing your ground is like a long-term annuity. Are they just “milking” your asset or are they attempting to maintain or improve it? Then I commented that some may consider assisting a young person getting started so that the legacy of your business or the industry can be carried on. Given the nods and “elbowing” between couples and business partners in attendance, these comments resonated with some in the audience, particularly those representing the older demographics.
Generosity or giving back is a unique quality that I have observed throughout my years of working with the agriculture industry. Here are several examples that demonstrate this quality.
Each of us involved in agriculture must seek ways to engage and work together, using our time, money, and other resources to make our industry and the world a better place. If we do this, then there is a good chance another Super Bowl commercial like the popular Dodge truck advertisement will be played in Super Bowl LXXV!