Soybean checkoff farmer-leaders have developed an international marketing plan to increase the value of U.S. soy exports and U.S. soybean farmer share of targeted export markets. The plan's three strategies are:
To reduce trade barriers by addressing market access and trade policy issues.
To build demand for U.S. soybeans in markets with growth potential.
To build a customer preference for U.S. soybeans and add value to U.S. soy exports by building stronger relationships with high-value buyers.