The Iowa Food & Family Project and SUBWAY restaurants share many values, including the commitment to raising awareness about healthy food options, connecting people to their food and supporting Iowa farmers and local communities. Now, they are partnering this year to take those shared values to a higher level.
“This is an exciting collaboration for the Iowa Food & Family Project (FFP) as we demonstrate a direct connection between Iowa farmers and the food many people enjoy every day,” says Aaron Putze, director of communications for the Iowa Soybean Association and coordinator of the Iowa Food & Family Project.
“SUBWAY restaurants are known for healthy options, quick service and a commitment to wellness,” Putze adds. “Iowa farmers work to supply those items needed for companies to succeed and meet the needs of today’s consumer.”
For example, many Iowa turkey farmers work with West Liberty Foods, a company that prepares turkey meat for SUBWAY restaurants.
“I’m excited about this new relationship with the Iowa Food & Family Project as our stores are locally owned and those owners are very committed to serving their communities,” says Christian Renaux, an account executive representing SUBWAY restaurants. “We share a common interest with Iowa farmers as we want our customers to know where their food comes from and trust them as a source of healthy food options.”
The first event featuring the new partnership celebrates football and food in February. The Iowa FFP and SUBWAY are teaming up to award one lucky Iowan a feast to be enjoyed during the NFL’s “big game” to be played Sunday, Feb. 3.
The sweepstakes kicked off in December at the Coral Ridge Mall in Coralville, Jordan Creek Mall in West Des Moines and Mall of Bluffs in Council Bluffs. The prize package valued at $500 includes SUBWAY sandwiches, cookies and other assorted snacks and gifts. It will be personally delivered by a farmer to the winner in time to enjoy with family and friends during the big game.
SUBWAY and the Iowa FFP will also collaborate on sponsoring on-farm experiences throughout the year for Iowans wanting to learn more about what farmers do and create special in-store promotions celebrating great food and the people who grow it.