Dow AgroSciences LLC and Mycogen Seeds today announced their plan to rapidly invest and expand the U.S. corn business. Strong global demand for corn and record commodity prices are driving the investment.
“A key component of our strategy is the rapid growth of our corn business and the successful launch of new technology, such as SmartStax™, the new competitive standard for stacked trait offerings, and Dow Herbicide Tolerance (DHT) corn,” said Doug Vail, U.S. Mycogen Seeds Business leader. “To ramp up these new offerings, we are adding resources and investing in our branding and marketing programs over the next year.”
Plans include hiring 50 percent more commercial sales employees along with creating new smaller sales territories within the Midwest region. Both recent graduates and more experienced employees will be recruited to fill positions that include sales representatives, agronomists, and district sales managers. The increased focus on recruitment efforts and hiring of top talent is one of many steps Dow AgroSciences is taking to ensure it meets rising demand for Mycogen branded products. Along with additional people resources, Mycogen plans to increase brand awareness through focused mass media, participation in industry events, direct mail, and training for dealers.