There's a favorable atmosphere in the marketplace for soy products. That's according to an exclusive online survey in which almost 75% of respondents said they have purchased soy-based food, beauty or home products. Additionally, 74% of respondents to the same survey say they believe soy-based food products are a healthier alternative to traditional food items. The Corn And Soybean Digest conducted the survey in November 2005 among soybean growers.

The items most commonly purchased by those surveyed included soy-based candles (51%), soyfood (49%), soy-based lotion (26%) and soy-based cleaning product (24%).

Two-thirds of those surveyed say they promote the use of soy products in their community.And, nearly half (47%) of the respondents to this online survey said they specifically look for soy ingredients in food, beauty, cleaning and other products. However, the same amount of respondents (47%) to this survey said they are not willing to pay more for a product simply because it has a soy ingredient.

About half (51%) of those responding to The Corn And Soybean Digest online survey feel that soy-based products are readily available in their area, while 93% of those surveyed report that biodiesel is available within 30 miles of their home.

One-fourth of the respondents to this online survey have access to or ownership in a soybean processing facility.

To learn more about soy products, visit an online guide provided by the United Soybean Board at www.unitedsoybean.org/public_soyproducts.cfm. Products are arranged in three categories: Consumer Products, Ingredients and Intermediates and Industrial Products.

WHICH PRODUCT OR PRODUCTS DO YOU MOST COMMONLY PURCHASE?

Number
Reporting
Percent
Reporting
Soy-based candle 139 50.9%
Soyfood 133 48.7%
Soy-based lotion 72 26.4%
Soy-based cleaning product 66 24.2%
Other 11 4.0%
No answer 2 .7%
Total 273 100.0%

HAVE YOU PURCHASED A SOY-BASED FOOD, BEAUTY OR HOME PRODUCT?

Number
Reporting
Percent
Reporting
Yes 273 74.8%
No 92 25.2%
Total 365 100.0%

ATTITUDES ABOUT SOY-FOODS HAVE IMPROVED

The soybean checkoff sponsored 2005 Consumer Attitudes About Nutrition survey indicates that consumers have changed their views of soyfoods for the better.

The survey shows:

  • 88% of respondents consider soybean oil as one of the two healthiest oils, second only to olive oil.

  • 78% of respondents perceive soyfood products as healthy. Since last year's survey, more consumers have enjoyed soy veggie burgers regularly and nearly 40% of respondents have tried plain white tofu.

  • 27% of respondents stated that they consumed soyfoods or soy beverages at least once a week.