Sacramento, CA. – Farmers and ranchers from across the nation are joining with a broad consortium of agricultural organizations, businesses, and regular viewers to launch a new grassroots campaign to supportAmerica’s Heartland,the only nationally-distributed program on U.S. agriculture, as it seeks production funding for its seventh season. Friends of America’s Heartland has launched a new website asking the grassroots fans of the award-winning series to support it by making donations and encouraging others to do so. The site at www.friendsofamericasheartland.orgisalready receiving individual donations from fans of the series. AAEA as an organization participates in America’s Heartland as a member of its advisory board.
The grassroots effort is drawing praise from many major U.S. commodity groups, who are already promotional partners for America’s Heartland. “We truly believe there’s no other program on television that does a better job sharing the positive stories of American agriculture with non-farm viewers,” said Bart Schott, President of the National Corn Growers Association. Added Terry Vinduska, Chairman of the U.S. Grains Council, “As longtime supporters of America’s Heartland, we’re delighted there’s a new campaign underway to keep this essential program on the air.”
Lead spokespeople for the grassroots campaign include Chris Chinn, a Missouri hog farm owner and outspoken agriculture advocate. “This show has brought the American farm and ranch into the homes of millions who otherwise would not see how we operate our farms & ranches on a daily basis,” says Chinn. “America's Heartland puts a face and a voice on agriculture, and it's the accurate image of how America's farmers & ranchers are protecting our nation's food security while meeting the ever growing demand of our world population.”
The Friends campaignwill supplement the generous support already promised for season 7 by the American Farm Bureau Foundation and other companies and organizations. Additional major funding support is still being sought. The program has an expanded website at www.americasheartland.org, and viewers can connect with the show on Facebook, Twitter, and YouTube. America’s Heartlandis produced by KVIE Public Television in Sacramento. For more information about the Friends of America’s Heartland, contact any member of the steering committee (contact information below).