According to the United Soybean Board (USB), the U.S. soybean industry has lost 4 billion pounds of oil demand annually since 2008. Trans fat labeling cut market share from 80 to 60%.

USB says high oleic demand could be more than nine billion pounds of U.S. soybean oil -- the oil from 808 million bushels -- cumulatively to the food and industrial sectors.

"Future acreage will be significant, in the range of 15-20 million acres in the next seven to nine years," says Sanders. "Some farmers may even become strictly high oleic growers."