More in Marketing and Promotion

  • May 6, 2016
    blog

    Marketing plan execution is more important than strategy right now

    Make certain you're spending as much time improving execution as you are your strategy. As the markets look to be picking up speed and volatility in the years ahead I suspect the execution side of the equation may start to pay larger dividends....More
  • May 3, 2016
    blog

    Will planting pace keep a lid on corn prices?

    Corn traders continue to monitor South American weather, Chinese policy, Brazilian politics and the pace of U.S. planting. Really nothing has changed much in the past 24 hours....More
  • Apr 29, 2016
    blog

    Will higher soybean prices stick around long enough to make some sales?

    Soybean producers were given another opportunity to reduce risk as the market traded back near recent highs. As a producer I've been able to reduce a lot of our new-crop production risk on the recent run-up in price. Now I want to wait and see if any of these dominos fall in the right direction before making my next move....More
  • Apr 26, 2016
    blog

    Why will the soybean rally hang around?

    From a bullish, technical perspective I would like to see the new-crop contract continue to close above the $9.70 level, providing us hope that would could eventually see another nearby leg higher....More
  • Apr 22, 2016
    blog

    Can bulls keep the weather premium in the corn market?

    Corn bulls say upcoming rounds of wet weather in the U.S. might delay planting in some key production areas and should be considered for a bullish price. Bears say the weather is nearly perfect for recently planted seed and the overall planting pace shouldn't be negatively impacted....More
  • Apr 19, 2016
    blog

    South America weather, politics push soybean prices higher

    As both a producer and a spec, I have to imagine if we begin to see more business coming back to U.S. exporters for meal the trade will again start to add more risk premium. Until then the trade appears on hold preferring to take a "wait-and-see" approach in regard to South American weather and political uncertainty....More
  • Apr 15, 2016
    blog

    Corn prices facing technical hurdles

    Corn bulls are hoping to see the market pulled higher by talk of possible production hiccups with Brazil's second-crop corn and complications with the Argentine harvest. U.S corn exports have been strong lately, but bears are quick to point out the glut of supply the Chinese government wants to aggressively liquidate....More
  • Apr 12, 2016
    blog

    Focus on risk management, not price forecast for soybeans

    Regardless of your personal strategy, you need to be talking to your individual advisor about ways you can lock in a profit or secure a floor to reduce some portion of your new-crop 2016 production risk....More
  • Apr 8, 2016
    blog

    This week could be wild for soybean prices

    Many analyst believe that the soybean production estimate in Brazil is too high!...More
  • Apr 1, 2016
    blog

    Why the USDA corn acre number makes sense, for now

    Corn bulls were taken by surprise as the USDA announced the largest March 1st stocks in history and a whopping 93.601 million acres will be planted in 2016. Keep in mind that's +5.6 million more than the 87.999 million corn acres U.S. producers planted last year....More
  • Mar 29, 2016
    blog

    Global impact on the corn market

    Corn traders are trying to understand the details and fill in the blanks regarding the move by the Chinese government to officially drop their corn reserve program....More
  • Mar 22, 2016
    blog

    Is it time to take advantage of the over bought soybean market?

    Soybean traders continue to keep a close eye on the charts....More
  • Mar 18, 2016
    blog

    Can anything move corn prices?

    As a producer, I remain patient waiting for higher prices before reducing more flat-price cash risk; my basis has been locked for an extended period....More
  • Mar 11, 2016
    blog

    Managing risk in today's grain markets

    I believe far too many producers right now are looking to bail themselves out by outperforming the markets. The best and most consistent marketers and investors always look to control risk first; return is simply a secondary byproduct....More
  • Mar 8, 2016
    blog

    Can anything push soybean prices higher? Weather? WASDE? Exports?

    Soybean traders are talking about heavy technical resistance on the charts up around the $9.00 level vs. the NOV16 new-crop contract and just slightly lower vs. the old-crop contracts....More
  • Mar 1, 2016
    blog

    Don't get caught offsides in the corn market

    Corn bears continue to talk about the importance of the MAY16 contract holding "psychological support" at or slightly above $3.50 per bushel. Many insiders continue to believe a technical breakdown below this level could trigger a sell-off to around $3.20....More
  • Feb 19, 2016
    Commentary

    Will USDA increase South America's corn production?

    Corn bears continue to argue that second-crop corn production in Brazil is improving and that the USDA might eventually need to bump their total Brazilian corn crop production estimate higher by 2-3 MMTs....More
  • Feb 12, 2016
    blog

    Why are the corn and weather bulls backpedaling?

    Corn bulls were again disappointed by weekly U.S. export sales. This already has some wondering if the USDA will ultimately need to further reduce their latest estimate....More
  • Feb 9, 2016
    blog

    Can meal demand drive the soybean market higher?

    meal demand to lead soybean market higher, high protein in high demand...More
  • Feb 5, 2016
    blog

    Still betting on unknowns for the corn market?

    I remain nervous about the outside macro space, slowing global growth and the fallout in crude oil. The "weather bull" inside us all continues give hope, but have to realistically ask yourself, "How much am I willing to bet on that unknown?"...More
  • Jan 29, 2016
    blog

    Will weather offer upside potential for the corn market?

    Corn bulls continue to talk about the very real possibility for extreme weather during the upcoming U.S. season, and I'm hearing more weather gurus talk about the rapidly declining El Niño, and the disruptions that could follow in it's wake....More
  • Jan 22, 2016
    blog

    Is there any optimism in the soybean market?

    Soybean bulls continue to talk about fundamental weather uncertainties in many parts of Brazil and now a few areas inside Argentina. The much larger macro bears continue to point toward weaker currency in comparison to the U.S. dollar....More
  • Jan 15, 2016
    blog

    Corn prices stay in tight range

    Corn continues to trade in an extremely tight range as neither the U.S. crop or the highly important second-crop of Brazil are in the ground. In other words, there's not a lot of "weather" in the headlines to excite the bulls....More
  • Jan 12, 2016
    blog

    USDA reports excite the soybean market

    Soybean bulls were happy to see lower ending stocks! Many in the trade thought we could see an increase from the record large yield of 48.3 bpa raised another .5 bpa with this month's report. The USDA, in somewhat of a surprise move, lowered yields to 48.0 bpa, although still a record....More
  • Jan 5, 2016
    blog

    Be patient with the corn market

    As a producer, I still believe we could see another leg lower in price, but doubt the trade makes many bold moves until it fully digests the USDA end-of-year data scheduled for release on January 12....More

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