Ed Usset

Ed
Usset
Marketing specialist,
University of Minnesota Center for Farm Financial Management
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Ed Usset is a marketing specialist at the University of Minnesota Center for Farm Financial Management. he authored "Grain Marketing is Simple (It's Just Not Easy)"; helped develop "Winning the Game" grain marketing workshops; and leads Commodity Challenge, an online trading game. He also blogs about grain marketing at Ed's World
Ed also writes a monthly column for the print edition of Corn+Soybean Digest.

Articles
World records in reach for corn, soybean and wheat yields
If yields come true, the U.S. could set records but the result could be low prices. The silver lining is that there is demand for all three crops.
Less outlook, more inlook for corn and soybean producers
Corn and soybean producers need to look at their farm management more than what is going on in the world markets.
What do the cards hold for corn and soybean prices? 1

As we seek an end to the current bear market, supply is the swing issue. It seems that everyone sees a different scenario for the growing season.

Time for a fresh look at corn, soybean marketing challenges

Spring is about to start and that means planting season is not far behind. It’s a good time to run some fresh air through the marketing challenges that have been hanging in our closet all winter.

Checking the odds: Will we see a price rally?

Do you have corn or soybeans in storage? Join the crowd – it seems that everybody has grain in storage. And everybody is waiting for the same thing; a market rally that will reward patience with a better corn and soybean prices.

The year ahead: Planted acres, yield, dollar value, weather

Let’s preview some ag-related drivers in 2016 and see if we can’t create a little excitement in the midst of a bear market. From planted acres and yields to dollar values and weather, Ed Usset offers his 2016 ag predictions.

Late lows 1

Christmas is approaching, and I am looking for a gift. But not your typical gift, because I am not interested in another tie. I want — make that need — the gift of a market signal that will take soft and languishing corn and soybean prices in the grain market and give them a reason to rally higher.

Giving thanks for agriculture 1

Thanksgiving will soon be here and it’s time to consider all the wonderful things we should be thankful. This, of course, is easier said than done. It has been nearly 18 months since we last saw $4 corn in southern Minnesota, a breakeven price for only the most efficient producers. It may not be easy, but giving thanks is the right thing to do. Here’s what I am thankful for in the fall of 2015.

Time to forget last year: Return to grain marketing basics

In the world of grain marketing, I’ve coined my own term for starting over. For grain producers looking for pricing ideas, I stress the need to forget last year.

Better corn prices by spring? 1

Demand is good, but supply is even better. We are scanning the horizon for the supply shock that will upset the balance and send prices higher. We are not there yet. Until we get there, you might do better with more realistic price expectations and a commitment to selling rallies.

Time to rethink grain marketing approach

The Second Golden Age of American Agriculture is over, and the time is right to return to a proactive approach to grain marketing, says Ed Usset. The proactive approach outlined in my 2nd Edition of “Grain Marketing is Simple” says that we need to pay attention to pricing opportunities before harvest.

Timing is everything, when selling corn, soybeans

If you hold grain into the summer months hoping for a weather driven rally in prices, may I suggest selling your grain earlier and selectively re-owing the sale with the purchase of call options.

Second chance at higher corn, soybean prices 2

Will we get a second chance to price corn and soybeans at the higher prices last seen 3 months ago? The bears have the floor but remain patient. I'm betting on the too-too season to deliver a second chance to price new- and old-crop corn and soybeans this spring.

Will corn, soybean prices get back to post-harvest levels this spring? 1

CSD Xpert and University of Minnesota professor Ed Usset says there's a 70% chance producers will see the post harvest price levels of November soybeans and December corn come this spring. "I would challenge producers to make sure you're ready to get something done," said Usset at Commodity Classic after his early riser session on the first day.

3 Problems with options as a marketing tool 1

Options are interesting, but not a cure-all for marketing problems. Am I saying that options have no place in marketing? No, but be selective.

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