Nearly ¾ of U.S. consumers perceive soy products as healthy and think soy may provide a healthier addition to their diet. That's according to the 10th Annual “Consumer Attitudes about Nutrition” study, a survey of 1,000 consumers conducted by the United Soybean Board (USB).

According to the soybean checkoff-funded survey, more consumers perceive soy as heart healthy. In fact, 38% of those surveyed now know that consuming 25 grams of soy protein a day can help reduce the risk of coronary heart disease.

Many consumers in the study viewed a diet including soy products as a way to help fight obesity and encourage weight loss.

The survey also found that more consumers use soy products on a regular and trial basis. Soymilk, which increased in regular usage from 14% in 2002 to 17% in 2003, showed the largest consumption gain among soyfoods.

The number of consumers who tried the product also increased from 35% in 2002 to 39% in 2003. Soy burgers, soy protein bars and whole green soybeans exhibited similar increases in regular and trial usage.

The complete survey and more information about soy products can be found at