What is in this article?:
- Are Marketing Consultants Worth It?
- What should you look for in a consultant?
- Should You Hire A Consultant?
More About:
Should You Hire A Consultant?
When deciding whether a hired consultant is needed, Kent Thiesse, farm management analyst, MinnStar Bank vice president, Lake Crystal, MN, says growers should consider these keys:
• Is there available expertise for grain marketing in the farming operation (especially with multiple family members)?
• Is there daily time available to devote to grain marketing?
• Can you make timely grain marketing decisions? (Sometimes the best opportunities are during planting and harvesttime).
• How well do you understand the complexity of the marketing strategies that will be considered?
“If you can’t answer all of these questions favorably, the addition of a marketing consultant may be a good investment,” Thiesse says.
