Because of human nature, market patterns almost always repeat themselves. Big bull markets are almost always followed by big bear markets. This one will not be any different. The outcome won’t be the same; it’s just the function of how we get from point A to point B.

In some environments decisions should be based on market outlook. In others, marketing decisions should be based on business bottom line. This was the year for business bottom line. Extremely high profits in a year like this should not be passed up. Forget where you think or want the market to go. Sell at these profitable levels.