MICHELIN OFFERS HARVEST-TIME BOUNTY ON HIGH-PERFORMANCE AG RADIAL TIRES

GREENVILLE, S.C. (Sept. 23, 2009) – Farmers across the U.S. planning for the 2009 harvest just got another reason to try Michelin Ag radial tires. Through Nov. 30, farmers who purchase Michelin Ag radial drive or implement tires will receive $80 off per tire from participating Michelin Ag tire retail locations.

“Now more than ever, farmers are thinking about how to get the most value out of their equipment,” said Michael Burroughes, director of marketing for Michelin Ag tires North America. “The goal here is to help farmers reap the benefits of Michelin Ag radial tires while saving a little money. By running at lower inflation pressures, Michelin Ag radial tires have a wide, even footprint that can help reduce soil compaction and damage to the field, resulting in increased yields. For farmers planning for this fall’s harvest, this is the perfect time to be thinking about this.”

Farmers who purchase Michelin Ag radial drive or implement tires before Nov. 30 will receive a coupon valued at $80 cash from participating Michelin Ag tire retail locations. Contact your local Michelin Ag tire dealer to determine if they are participating in the Michelin Ag Advantage Program. Please visit www.michelinag.com for terms and conditions.

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinag.com) employs more than 22,600 and operates 19 major manufacturing plants in 17 locations.

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