As this issue went to press, more companies, in addition to Pioneer, announced ties to John Deere’s platform. Dow AgroSciences announced that this agreement will help customers take advantage of the company’s products through optimal placement of technology into specific environments based on a farmer’s field conditions. Bringing together production information with analysis from company experts and channel partners will enable specific product recommendations from a broad portfolio of corn hybrids.

The goal is “to optimize producer returns while honoring the foundational principles of data management and stewardship,” says Pat Pinkston, vice president Technology and Information Solutions, John Deere. No timeline for implementation was given.

BASF also announced its partnership with Deere. As part of the agreement, BASF will offer a new service for field scouting and agronomic decision support. John Deere will provide a new application for sprayer setup as well as integration of field data that will enable growers to better manage their farm operations.

“By integrating BASF’s agronomic expertise with field-proven John Deere application expertise, we will provide a comprehensive management platform, open to other partners as well,” said Christoph Wigger, John Deere vice president sales and marketing, region 2. The goal is to launch the first joint-integrated tools by the end of 2014 in key agricultural markets with additional markets to follow.