Research Triangle Park, N.C. – Historic flooding throughout much of the Midwest, South and Southeast has prompted Bayer CropScience to raise money for American Red Cross relief efforts. To help raise awareness of the issue, the company is linking its donation to Twitter engagement.
During the course of a new, two-week program, anyone can tweet the hashtag #BCSFloodRelief. For each tweet including the hashtag, Bayer CropScience will make a $5 donation to the American Red Cross. The fundraising effort will run from July 11 to July 23.
The #BCSFloodRelief program was announced during an event held at the company’s Northern Field Technology Station near Sabin, Minn. The total amount raised will be announced during the Ag Media Summit in New Orleans, July 24.
“It is important to Bayer CropScience that we are an active partner in the communities where we do business,” notes Jim Blome, President/CEO for Bayer CropScience. “The flooding we’ve seen this spring and summer has devastated so many lives. To us, contributing financially to the relief efforts was just one piece of the puzzle. Increasing the awareness and engaging others through Twitter engagement, we hope to remind everyone that the impact of the floods is not over and additional help is needed.”
The #BCSFloodRelief program allows for one tweet per account, using the #BCSFloodRelief hashtag. The program will run until July 23 and will cap at $20,000.
For more information on Bayer CropScience, visit bayercropscience.us or contact your local sales representative for product information.