ST. LOUIS (February 25, 2009) – Farmers can count on DEKALB® products to provide them with industry-leading genetics and traits for superior performance and top yield advantages. Beginning in 2010, the DEKALB product lineup will also feature the latest Genuity™ family of traits. All DEKALB seed products with the new Genuity™ biotechnology trait system will be identified with icons representing insect protection, herbicide tolerance, weather protection and increased productivity to clearly illustrate what benefits the traits offer.
“Each new DEKALB product contains a unique combination of genetics that are specially selected to bring unique benefits to farmers, such as drought tolerance, disease resistance and high grain density,” explains Chris Peterson, DEKALB marketing manager. “The quality and variety of these genetics enable DEKALB corn breeders to create new products with high yield potential so farmers can plant with confidence.”
DEKALB breeders and researchers use advanced breeding techniques to develop these unique, high-yielding genetics while also increasing the rate of speed to market. “For the American farmer, this means better seed, faster,” says Peterson.
These genetics are then combined with the latest trait innovations. In 2010,
DEKALB will be a leading provider of the first two corn traits that will be introduced under the Genuity™ family of traits – Genuity VT Triple PRO™ and, pending regulatory approval, Genuity SmartStax.
Genuity™ SmartStax will be the industry’s most comprehensive insect protection offering multiple modes of action for above- and below-ground insect control and weed protection and combines the industry’s best-performing trait package of herbicide tolerance and insect protection in a next-generation corn trait stacked product.
DEKALB brand Genuity™ VT Triple PRO technology offers farmers a broader spectrum of insect control against corn earworm, corn borer and fall armyworm, resulting in higher yield potential and better grain quality. Offering the industry’s first dual mode of above-ground insect control, it has been approved for a refuge reduction for above-ground pests from 50 percent to 20 percent in the southern United States.
“Genuity™ is the brand that will enable farmers to do what they do best, and to do it even better,” says Dion McBay, Monsanto Traits Marketing Lead. “By uniting our family of traits under a single, easily recognizable brand, we will simplify decision-making at purchase time to help farmers make the best seed and trait choices to get the most out of their farm.”
For more information on DEKALB, visit DEKALB.com. To learn more about Genuity, including Genuity SmartStax and Genuity VT Triple PRO, visit Genuity.com.